Trained test buyers serve as regular pharmacy customers who consult the POS for information and advice, observe purchasing and customer service situations and evaluate the purchase according to defined criteria.
This is how we can provide you with an objective evaluation of the customer service quality of a specific pharmacy according to a pre-defined catalogue of requirements. Does the approach to sales correspond with your expectaions? Is your product argumentation adequately conveyed to the pharmacists and pharmacy technicians- and in extension to the patients-via your sales force? Are displays and other POS materials placed according to your recommendations? The data is collected via iPad and can be checked on a daily basis. These results are turned into precise suggestions for a recommended course of action via our evaluation.