pharma-insight
Gender in the Healthcare Industry: What, if any, are the implications?
Gender bias and its implications for both professionals and patients are frequently debated in healthcare circles, and numerous studies appear to confirm its existence. Gender bias, by definition, is a prejudice that favours one gender over another, however...
Five Things You Need to Know About HCP Participation in Market Research
Healthcare professionals' participation in healthcare market research is essential to inform decision making and developments in our industry. Yet understandably, HCPs may want to participate in research for a multitude of reasons. In our latest survey, we asked our...
Four Things to Consider Before Launching Your Patient Project
Consumers across every industry have been empowered by unprecedented access to information, and with this comes a more complex competitive landscape, where marketing is less about product education and more about personalisation, validation, and advocacy. In...
M3 Global Research Acquires pharma-insight GMBH
FORT WASHINGTON, PA (May 20, 2022) — M3 Global Research announced today the acquisition of pharma-insight GMBH. pharma-insight delivers a comprehensive portfolio of market research services to the life sciences industry, including access to their dedicated healthcare...