Methodology Expertise

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Product Development and Performance

  • Unmet-Needs Studies
  • Concept Tests
  • Packaging Tests
  • Product Tests
  • Drivers and Barriers Studies
  • Usability Studies
  • Patient Ethnography Studies

Market Strategy

  • Market Segmentation (U&A)
  • Positioning, Brand House
  • Image and Brand Status
  • Key Driver Analysis
  • ATU Studies, Brand Tracking
  • Market sizing


Communication Materials

  • Message Development
  • Product War Games
  • Advertisement and Spot Test
  • Folder Test
  • Communication Lab

Communication Effect

  • Message Recall Studies
  • Day-After-Visit (DAV) / Week-After-Visit (WAV)
  • Convention Surveys
  • Mystery Shopping and Calling (e.g., Testing Call Centres)
  • Pharmacy Lab

Sales and Distribution

Target Group Segmentation

  • Patients
  • Physicians
  • Pharmacists, pharmaceutical technical assistant, Pharmacy Assistants
  • Medical Technical Assistants

Channel Evaluation

  • Acceptance of Distribution Channels
  • Optimizing Sales Efficiency
  • Development of Alternative Distribution Channels
  • Multi-Channel Evaluation
  • Sales Force Studies “Field Visit”


  • Tri-Sights Studies
  • Co-Creation
  • “As If” Frame
  • Mindwalker Method
  • Psychodrama
  • Crowd-Sourcing (Forum, Blog, White Board, Chat)
  • Dream Journey
  • Emotion Mapping
  • Innovation Game

Not Sure Which Methodology is for you?

We’re here to advise on the ideal methodology for your project, whether qualitative or quantitative, based on our 20 years of experience delivering research projects in the healthcare sector. Get in touch to have a chat about you’re research objectives, and we’ll take it from here.