Whatever your problem- we have the tools to solve it!
Product
Product development and Performance
- Unmet-Needs-Studies
- Concept Tests
- Packaging Tests
- Product Tests
- Drivers- & Barriers-Studies
- Usability-Studies
- Patient-Ethnography-Studies
- …
Market Strategy
- Market Segmentation (U&A)
- Positioning, Brand House
- Image- and Brand Status
- Key Driver Analysis
- ATU Studies, Brand Tracking
- …
Communication
Communication Materials
- Message Development
- Product War Games
- Advertisement & Spot Test
- Folder Test
- Communication Lab
- …
Communication Effect
- Message Recall Studies
- Day-After-Visit (DAV) / Week-After-Visit (WAV)
- Convention Surveys
- Mystery-Shopping & -Calling e.g. Testing Call Centers
- Pharmacy Lab
- …
Sales and Distribution
Target Group Segmentation
- Patients
- Physicians
- Pharmacists, Pharmacy Technicians, Pharmacy Assistants
- Medical Technical Assistants
- …
Channel Evaluation
- Acceptance of Distribitionn Channels
- Optimizing Sales Efficiency
- Development of alternative Distribution Channels
- Multi Channel Evaluation
- Sales Force Studies “Field Visit”
- …
Innovation
- Walt-Disney-Workshop
- Tri-Sights-Studies
- Co-Creation
- „As if“-Frame
- Mindwalker-Method
- Psychodrama
- Crowd-Sourcing (Forum, Blog, White Board, Chat)
- Dream Journey
- Emotion Mapping
- Innovation Game
- …