pharma-insight GmbH • Merscheider Straße 3, 42699 Solingen |   +49 (0) 212 – 38 35 20 |   +49 (0) 212 – 38 35 299 |   info@pharma-insight.com
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Methodological Competence

Whatever your problem- we have the tools to solve it!

Product

Product development and Performance

  • Unmet-Needs-Studies
  • Concept Tests
  • Packaging Tests
  • Product Tests
  • Drivers- & Barriers-Studies
  • Usability-Studies
  • Patient-Ethnography-Studies

Market Strategy

  • Market Segmentation (U&A)
  • Positioning, Brand House
  • Image- and Brand Status
  • Key Driver Analysis
  • ATU Studies, Brand Tracking

 

Communication

Communication Materials

  • Message Development
  • Product War Games
  • Advertisement & Spot Test
  • Folder Test
  • Communication Lab

Communication Effect

  • Message Recall Studies
  • Day-After-Visit (DAV) / Week-After-Visit (WAV)
  • Convention Surveys
  • Mystery-Shopping & -Calling e.g. Testing Call Centers
  • Pharmacy Lab

Sales and Distribution

Target Group Segmentation

  • Patients
  • Physicians
  • Pharmacists, Pharmacy Technicians, Pharmacy Assistants
  • Medical Technical Assistants

Channel Evaluation

  • Acceptance of Distribitionn Channels
  • Optimizing Sales Efficiency
  • Development of alternative Distribution Channels
  • Multi Channel Evaluation
  • Sales Force Studies “Field Visit”

Innovation

  • Walt-Disney-Workshop
  • Tri-Sights-Studies
  • Co-Creation
  • „As if“-Frame
  • Mindwalker-Method
  • Psychodrama
  • Crowd-Sourcing (Forum, Blog, White Board, Chat)
  • Dream Journey
  • Emotion Mapping
  • Innovation Game

We are happy to support you in selecting the ideal methodology for your project, be it qualitative or quantitative.