Quantitative methods
Quantitative methods are based on rational thought and record quantifiable aspects that can be expressed in the form of hard data and graphs. Quantitative methods can be used to measure and evaluate facts to provide a sound and secure basis for taking decisions relating to products and services.
We use the following techniques in this area:

- Face-to-face interviews
- CATI (Computer Assisted Telephone Interviewing)
- CAPI (Computer Assisted Personal Interviewing)
- CAWI (Computer Assisted Web Interviewing)
- Paper & pencil
- Eye-tracking





