- company
- methodology
- expertise
- insights
- areas of research
- pharma industry
- hospitals
- health insurance
- medical technology
Product research
Are your tariffs up-to-date? Do they correspond to policy-holders' expectations? How do people view your health insurance company? Ask yourself these questions and we will provide you with answers and recommendations for action.
- Unmet needs and baseline research (policy holders, relatives, care providers, staff etc.)
- Concept test for insurance products
- Positioning studies for new products and tariffs
- Image studies
- Name and logo tests
- Advertising and brochures
- Usability studies for e.g. websites of health insurance companies (patients, care providers, potential staff)
- Message recall studies, e.g. for advertising measures
