The targets of our research
Every target group is different - not just with regard to its make-up but also concerning its specific needs and know-how. Tapping into a particular target group does not just demand good communication skills, it also requires specific knowledge of that group. The team from pharma-inisght GmbH has all these abilities at its fingertips and we have excellent rapport with the following target groups:

- GPs
- Office-based specialists from different areas
- Different clinical specialists from all levels of the hierarchy (chief physicians, senior physicians, assistant physicians)
- Patients with wide-ranging disorders
- Healthcare professionals: nurses, receptionists, pharmaceutical assistants, physiotherapists, speech therapists
- Dental technicians, opticians
- Health insurance company representatives
- Insurance employees
- Press officers of associations and healthcare institutions
- opinion leaders and experts
- Self-help groups
- Vets
- Medical suppliers: pharmacists, medical stores, homecare providers
- Medical purchaser, medical controlling





